Privacy Policy
AFA Sports is 100% committed to protecting your privacy and security. For AFA Sports services, the data controller – the company that is responsible for protecting your privacy – is AFA Sports Apparel Nigeria Limited.
This Notice is intended to inform you about how we collect, use and protect any personal data we collect about you. It sets out how we comply with the data protection laws and what your rights are.
References to we, our or us in this Notice are references to AFA Sports.
This Notice provides details about:
- • How we use your information
• Sharing your information
• Marketing messages
• Your information and countries outside Africa
• Keeping your information
• Your rights
• Changes to how we protect your privacy
• Cookies
• Contact us
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
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What we do |
Why we do it |
Why we need to do it, legally |
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Identify you when you visit our website or contact us |
Checking your identity helps us to keep your information safe from fraudsters |
Legally, we have to do this and it is also important for us |
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Deliver your purchases to you |
It’s a bit hard to send your order if we don’t use your name and contact details! |
It’s an important part of our contract commitment to you |
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Send you account and service updates, such as updates to our Terms and Conditions and order confirmations |
To keep you informed of any changes to AFA Sports services |
Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated |
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Send you order updates by text or e-mail |
So you know when your order is due to arrive |
It’s an important part of our contract commitment to you |
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Manage your participation in any promotions, offers or discount schemes you choose to participate in |
To ensure you receive any discounts or offers relevant to you at the time |
We will treat this as an important contract commitment to you if you choose to participate |
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Send you information about our products and services |
We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below) |
It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer! |
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.
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What we do |
Why we do it |
Why we need to do it, legally |
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Provide customer service and support |
After all, you expect the best service from us! |
It’s an important part of our service and also part of our contract commitment to you |
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Improve the services and support we provide to you |
So that you get the best possible customer service |
For reference purposes |
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for and saved in your cart and when you have asked us to tell you that something is back in stock.
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What we do |
Why we do it |
Why we need to do it, legally |
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Help you keep track of items you like, update you when we have new availability and let you share them, your way |
To help you get to the products that you like faster and so you can get the best out of our products and your account |
It’s up to you if you want to use these services but we would love you to share all our good stuff |
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Handle returns in accordance with ourTerms and Conditions and provide customer service and support |
Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought! |
It’s an important part of our contract commitment to you |
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Analyse what you have bought, searched for, or returned, which helps us find out what you like. |
To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition. |
It is important for us to know your preferences. |
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We match your purchases to links from affiliates who might have introduced you to AFA Sports or promoted a particular product when you visited their site. We share relevant purchase history with them, so they know when they have made a successful introduction |
We have a number of affiliates who direct new customers to us or promote our products on their sites |
It is important for us to generate new customers through different sources |
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our website, including your IP address and device type, how you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
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What we do |
Why we do it |
Why we need to do it, legally |
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Identify you when you visit our website |
If we can remember you, we can give you the best possible shopping experience |
It is important for us that you get the best shopping experience |
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Improve our website and set default options for you (such as language and currency) |
It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information |
It is important for us to know what you like to give you the best shopping experience |
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Send information about our products and services to you |
We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below |
It is important for us to show you things we think you will like and that may make your AFA Sports experience better |
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Show you AFA Sports adverts as your browse the web |
So you can see our latest products and deals that we think you will love |
It is important for us to show you things we think you will like |
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Monitor visitors to our site and analyse their behaviour |
To protect our website and to help make our service better |
This is important for us and legally, we have to do this! |
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
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What we do |
Why we do it |
Why we need to do it, legally |
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We allow you to link your Social Media account to your AFASports.com account so you can log on simply and easily without having to create a specific account |
To make it easier for you to use AFASports.com and purchase those items you want |
It is important for us that you get the best shopping experience |
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Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style |
It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities |
It is important for us to know what you like to give you the best shopping experience |
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Provide product recommendations |
So you can quickly spot things which you like |
It is important for us to show you things we think you will like |
If you post comments about AFA Sports, tag AFA Sports or post photos to our Social Media pages
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What we do |
Why we do it |
Why we need to do it, legally |
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Monitor our customers views or opinions |
We may want to respond to you or react, particularly if you are unhappy with something. |
It is important for us to know what you think about us |
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We use public sources of information to help us investigate fraudulent activity |
To prevent and detect fraud against either you or AFA Sports |
This is important for us to protect our service and to protect you |
Your responses to surveys, feedback and competitions
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What we do |
Why we do it |
Why we need to do it, legally |
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We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something |
It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service. |
It is up to you whether you take part. |
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Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry. |
We need to let you know if you win! |
If you take part we will treat this as an important contract commitment to you. |
Other identifiable information
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What we do |
Why we do it |
Why we need to do it, legally |
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Proof of your identity |
We sometimes need to check your identity – for example to confirm it is you that placed an order |
It’s an important part of our contract commitment to you |
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We allocate you a unique number when you first shop with us (your customer ID) |
This allows us to uniquely identify you |
It’s an important part of our contract commitment to you |
You don’t have to give us all of this personal information but if you do not, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against AFA Sports. Detecting and preventing fraud is an unfortunate, but an absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect AFA Sports and our Service. Your rights in relation to this are detailed below.
Personalising your AFA Sports experience
We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.
Sharing your information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do so.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:
- • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
- • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
- • Affiliates who help us reach out to potential new customers or promote our products on their websites
- • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:
- • Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
- • Product size and fit advisors to help you choose the right products
- • Other third party payment providers, when you choose to use their payment services
If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.
We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.
Marketing Messages
If you have said we can, we’ll send you marketing messages to keep you aware of what we are up to and to help you see and find our products and services.
How to stop marketing messages from AFA Sports
You can control the marketing communications you receive from us through the Contact Preferences section of your AFA Sports account. You also have the following options:
- • Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication.
- • Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
- • Any method of Marketing: You can contact our Customer Care team. Once you do this, we will update our records to ensure that you don’t receive further marketing messages.
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.
Your information and countries outside Africa
AFA Sports is a global business with operations inside and outside of West Africa and we use suppliers and fulfilment centres located across the world. If the need arises to transfer your information to other locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.
Keeping your information
We will hold on to your information for as long as you continue to be an AFA Sports customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.
If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
Your Rights
You have a lot of rights relating to your personal information, these are:
- • The right to be informed about how your personal information is being used (like this notice)
- • The right to access the personal information we hold about you
- • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through your account portal)
- • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
- • The right to stop direct marketing messages
- • The right to withdraw consent for any consent-based processing at any time
- • The right to request that we transfer or port elements of your data either to you or another service provider
- • The right to ask us to explain any computer-system decision about you
- • The right to complain to your data protection regulator
If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.
We may change this page from time to time, to reflect how we are processing your data.
Changes to how we Protect your Privacy
If we make significant changes, we will make that clear on the AFA Sports website or other AFA Sports services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use AFA Sports.
Cookies
We use cookies when you visit our site, but you can control these through your browser settings. You can find out how to manage cookies on your devices below.
What are cookies?
Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.
How do we use them?
We use cookies for:
- • essential operations, like site navigation
- • allowing you to add items to your shopping bag or to your Saved Items
- • analysing visitor numbers and behaviours, such as what pages are frequently visited
- • assessing the success of our advertising campaigns, offers and communications
- • targeting suitable advertising messages
- • understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
What types of cookies do we use?
There are four main types:
(1) Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Cart".
(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
(3) Customer preference cookies – when you're browsing or shopping on AFA Sports, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
(4) Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
How to manage cookies
Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. But don’t forget, if you modify your settings to block all cookies, you may not be able to access parts of our site or our service.
We always want to hear from our customers (especially if you feel we have let you down or could do better).
If you:
- • Have any questions or feedback about this notice
- • Would like us to stop using your information
- • Want to exercise any of your rights as set out above, or have a complaint
Please do not hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.
You can contact our team by dropping us email at store@afasports.com or by calling our Customer Service Line (+234) 816 838 0621