Rewriting the African story, One product at a time.

AFA Sports is a Pan-African sports merchandise company recognised for promoting the core essence of Africa through classic products.
Since inception in 2017, the smooth operation of AFA Sports has been spearheaded by a team of former athletes leveraging their passion and creativity to bring positive impact to the indigenous communities.
Inspired by the African heritage and an iconic primal culture, AFA Sports has been committed to creating quality lifestyle throughout the continent and the world at large.
Our range of innovative products transcends performance in professional sports to everyday life with bespoke designs that represent the African pride. These comfortable products from athletic and casual footwear to apparel and accessories, provide all year-round comfort to all categories of customers regardless of climate, terrain and indigenous cultures.


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Our mission

To continuously portray originality and redefine the African story, one product at a time.

Our Vision

To nurture a healthy and comfortable lifestyle through unique sporting and athleisure products